Friedman’s Lunch (Midtown West)

Friedman's Lunch Midtown West

  • Why it’s worth it: Although the name of this casual eatery promises lunch, Friedman’s Lunch also serves brunch and dinner with a focus on seasonal comfort food and an extensive list of great gluten-free items.
  • Vibe/layout: Despite the noisy neighborhood, the ‘straunt is clean, modern and spacious and the atmosphere is warm and cozy . The ‘straunt sports a rustic, brick-and-wood theme with a large bar and a number of booths and table seats available for large groups.
  • Ideal meal: Grilled cheese sandwich (Gruyère and white cheddar with caramelized onions and bacon on ciabatta) ($13) & tomato soup ($3)
  • People behind Friedman’s Lunch: Vanessa Phillips and Tryg Silverson are the husband and wife team behind this ‘straunt and because Vanessa has Celiac Disease, Tryg set out to create as many gluten-free, yet delicious, dishes as possible.
  • Address: West Midtown, 132 West 31st St (between 6th and 7th Ave)
  • Prices: $5-$16

Friedman's Lunch on Urbanspoon


Momofuku Milk Bar: Love at first bite

Because Steve Aoki loves cake, and in honor of his announcement of a free concert on September 30th in NYC, we wanted to share the spot that served us the best piece of cake in all of NYC… Momofuku Milk Bar.

momofuku milk bar

  • Why it’s worth it: Take one bite of the crack or candy bar pie and it’s love at first bite.
  • Vibe/Layout: Grab your cake and go!
  • Ideal meal: Crack pie & candy bar pie (all slices are $5.50 each)
    • Don’t worry, the crack pie contains no crack, just butter, heavy cream, brown sugar and a little corn flour.
    • The candy bar pie has toffee, house made nougat and a chocolate cookie crust. Plus, it’s topped with mini pretzels!
  • Address:
  • Prices:$5.50 a slice, $44 a pie

Momofuku Milk Bar on Urbanspoon

Momofuku Milk Bar on Urbanspoon

Momofuku Milk Bar on Urbanspoon

Momofuku Milk Bar on Urbanspoon

The Smith (East Village, Lincoln Center, Midtown)

If you have a large, loud and fun group of people who are looking for a delicious American ‘straunt, look no further than The Smith!

The Smith

  • Why it’s worth it: The Smith is perfect for large groups or birthday parties; this ‘straunt serves classic American food in a relaxed, yet trendy setting.
  • Vibe: The decor is awesome, black-and-white with vintage twists. White subway tiles and black-and-white photos of Victorian nudes line the walls.
  • Layout: There’s a spacious and lively bar to hang at while you wait for your table or to grab a drink. Beyond the bar is a big and full open dining room with an assortment of tables (circular, rectangular, booths).
  • Ideal meal: Mac + cheese ($14), ricotta gnocchi ($18) or salmon ($23)
  • F.Y.I.: In 2007, the first outpost of The Smith in the  East Village opened and after immediate success, two more locations of The Smith were opened, in Midtown (2011) and Lincoln Center (2012). A fourth location of The Smith is planned to open in 2014 in NoMad.
  • People behind: Glenn Harris and Jeffrey Lefcourt, owners of The Smith, also own the Jane.
  • Address: East Village, 55 Third Ave. (between 10th and 11th St)
  • Other locations: Lincoln Center, 1900 Broadway (63rd St) and Midtown, 956 Second Ave. (51st St)
  • Price: $6-$33

The Smith on Urbanspoon

Melt Shop: Midtown Lunch

Sad desk lunch, no more. Reclaim midday meal satisfaction at the Melt Shop! WARNING: This will be the best grilled cheese you have ever had. This spot takes the classic grilled cheese and turns up the volume.

melt shop

  • Why it’s worth it/ F.Y.I.: Great spot for a quick weekend lunch on the go or a quick escape from the office! Where else can you grab the best grilled cheese of your life in under 10 minutes for under $10?
  • Vibe/ Layout: Tucked into a corner of a Midtown outdoor space below street-level (the Citigroup Atrium) lies the take-out window for Melt Shop. There is limited outdoor table seating, but that doesn’t stop anyone!
  • Ideal meal: Aged cheddar with maple glazed bacon on sourdough bread (bread expertly grilled, melty cheese and thick bacon inside) ($6.95)
  • People behind Melt Shop: Spencer Rubin, a 26-year-old Cornell grad, is the founder of and managing partner for the Melt Shop. After graduating college and before opening the Melt Shop, he worked for a ‘straunt development company. Then, on his 24th birthday (April 18th), he opened his first Melt Shop location on 53rd and Lex!
  • Address: Midtown East, 601 Lexington Ave (Citigroup Atrium) (near 53rd St)
  • Prices: $5-$10

Melt Shop on Urbanspoon