Jack’s Wife Freda (Soho)

Jack's Wife Freda

  • Why it’s worth it: Trust us. Jack’s Wife Freda is worth the wait. We’d agree with NY Magazine who dubbed the food “South African Israeli Jewish Grandmother Cuisine.” Helpful right? But after reading about the owners, you’ll understand why.
  • Vibe/layout: This quaint 40-seat restaurant rocks dark-green leather banquettes, marble counters and wooden tables. This is not a quiet, little date spot; this a fun-loving brunch and dinner spot for the young, the old, the trendy and the free-spirited…aka all people. The food is homey, delicious and satisfying.
  • Ideal meal: Fried zucchini chips ($8) to share & Madame Freda ($13) (pressed sandwich with duck prosciutto, cheddar bechamel, gruyere & a fried egg)
  • The people behind the ‘straunt: Before Dean Jankelowitz and his wife, Maya met working at Keith McNally’s Balthazar, they both emigrated from South Africa and Israel, respectively. Together, they’ve created an amazing restaurant that is named after Dean’s grandparents, Jack and Freda. (FYI- Man Repeller, a popular fashion blog,  did an amazing piece on their fantastic love story. If you haven’t had time to check out this ‘straunt yet, then read this and fall in love with the owners first.)
  • Address: Soho, 224 Lafayette St (between Broome & Spring)
  • Prices: $5-$25

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